Looking for Business Development training or coaching?
I have 7 BD packages covering exactly this and all can be successfully completed via skype and phone (day or after hours) so no personal meetings required or interruption to your work!
My BD modules cover – and bespoke training is easily done:
1. Developing a Business Development Mindset – to have it in your hand you must first have it in your head!
2. How to maximise revenue from existing relationships. There’s gold in that database!
3. Fastest way to find new customers and making sure they are the ones you really need.
4. How to grow the business in new markets – safely, efficiently.
5. Blues oceans, what and where are they – finding that uncontested market space.
6. How to spend less time IN the business and regain your personal time.
7. Improving effectiveness as a leader and creating an environment where results, innovation and passion flourishes.
Message me for more details or call me on: 0400 520 471. businessdevelopment, bdmtraining, businessdevelopmenttraining
Grab attention via the title – 80% of people will only read your title. Make sure you include a catchy title that makes them open the email. For example, it might be a question, controversial, provocative or combo of both. “Are you about to go bankrupt?”
Spend half your time on the email content and half on the title. The title is that important. And the content should be aiming for a simple easy action you want them to take – don’t ask for marriage on the first date! 🙂
Use bullets in your email to make it easy to see the key messages or benefits you are offering. In general you want to keep your email short and to the point. Time is precious, everyone is time poor these days.
Structure your email message so it’s clearly showing how you will help your customer move away from pain and towards pleasure. Always cover both. Show how you will help them avoid pain. Show them how you will help them experience pleasure. When you make statements about benefits, see if you can back them up with stats or specific numbers to add credibility.
Use a ‘ps’ at the bottom. Second highest read part of the email! Use it for a call to action, deadline reminder, special offer.
1. Hire the right people
Assess existing staff and candidates you are interviewing by asking yourself this question, “Will this person help take my business to my vision?”
“Do they share the same values?”
You might be surprised at the answer.
I’ve seen business owners that are chronic bad hirers turn things around just by doing this.
You also attract better candidates when you include your vision and values in your job ads.
It can scare away the one’s that are not serious and motivate the one’s that resonate with them. And that is what you want.
2. Test your marketing collateral
Hold your marketing and your vision and values side by side and ask yourself if there is a match.
Are they in alignment?
Does your marketing take your business towards your vision?
Does it express your values?
3. Share it!
Don’t hide your Vision or Values.
Especially if you depend upon repeat business. We ‘buy’ people, not just products.
As a customer, we are looking for certainty and a match to our own values, therefore the more we know about the values and vision of a business, the more ‘certain’ we feel about doing business.
Here are 3 powerful strategies to trick your brain into helping you succeed.
Using them regularly will rewire your brain and improve your ability to quickly connect to answers rather than blocks.
Our brains are like the internet. Our language is like the search terms we enter. If we Google “how to…?” we get all kinds of random ‘how to’ suggestions. If we use more accurate and specific search terms, eg “how to make chocolate cake” we get the answers we are looking for. Same with our self talk – it can help to be more specific.
Trick 1: Ask how
Instead of saying “I can’t afford it”, rephrase it with “How can I afford it?” Or “How can we afford it?” Or “How can we overcome this issue?”
When you say “how can I afford it?” your brain looks for ways that you CAN afford it. Use this for business or investment situations. I discovered this 16yrs ago when I started investing in property and it helped me obtain properties in WA, VIC and Qld.
Trick 2: Just add ‘yet’
“I don’t know” versus “I don’t know…yet”.
Repeat each one and note how you feel after saying it. Can you feel the difference?
Trick 3: Eliminate confusion
Instead of saying “I’m confused” use “I’m seeking clarification.”
The first one reinforces an unhelpful state. The second triggers your brain to help you find the answers you need. Big difference! brainhackforsuccess, mindstrategies, betterthinking