Use Your Vision and Values to Boost Business

1. Hire the right people

Assess existing staff and candidates you are interviewing by asking yourself this question, “Will this person help take my business to my vision?”

“Do they share the same values?”

You might be surprised at the answer.

I’ve seen business owners that are chronic bad hirers turn things around just by doing this.

You also attract better candidates when you include your vision and values in your job ads.

It can scare away the one’s that are not serious and motivate the one’s that resonate with them. And that is what you want.

2. Test your marketing collateral

Hold your marketing and your vision and values side by side and ask yourself if there is a match.

Are they in alignment?

Does your marketing take your business towards your vision?

Does it express your values?

3. Share it!

Don’t hide your Vision or Values.

Especially if you depend upon repeat business. We ‘buy’ people, not just products.

As a customer, we are looking for certainty and a match to our own values, therefore the more we know about the values and vision of a business, the more ‘certain’ we feel about doing business.


Brain Hack: 3 Strategies to Boost Your Success

Here are 3 powerful strategies to trick your brain into helping you succeed.

Using them regularly will rewire your brain and improve your ability to quickly connect to answers rather than blocks.

Our brains are like the internet. Our language is like the search terms we enter. If we Google “how to…?” we get all kinds of random ‘how to’ suggestions. If we use more accurate and specific search terms, eg “how to make chocolate cake” we get the answers we are looking for. Same with our self talk – it can help to be more specific.

Trick 1: Ask how

Instead of saying “I can’t afford it”, rephrase it with “How can I afford it?” Or “How can we afford it?” Or “How can we overcome this issue?”

When you say “how can I afford it?” your brain looks for ways that you CAN afford it. Use this for business or investment situations. I discovered this 16yrs ago when I started investing in property and it helped me obtain properties in WA, VIC and Qld.

Trick 2: Just add ‘yet’

“I don’t know” versus “I don’t know…yet”.

Repeat each one and note how you feel after saying it. Can you feel the difference?

Trick 3: Eliminate confusion

Instead of saying “I’m confused” use “I’m seeking clarification.”

The first one reinforces an unhelpful state. The second triggers your brain to help you find the answers you need. Big difference! hashtagbrainhackforsuccess, hashtagmindstrategies, hashtagbetterthinking

Beware the Ugly Box Syndrome!

How we describe our product or service is very much like putting it in a ‘box’.

The words we use to describe it to someone that can’t see it or haven’t experienced it yet, is a form of ‘packaging’.

Our words are the ‘packaging’ that the customer can see and create an opinion on.

Would you intentionally put your product/service is an ugly box?

Yet many sales emails are doing exactly this.

This happens when we write our sales emails, flyers or websites from our point of view and not our customers.

We list features rather than benefits. We HIDE our great product/service in an ugly box that we then enthusiastically shove in the face of a potential customer and expect them to get excited and buy it.

Here’s a great little strategy I’ve developed to help solve this problem.

Take your email or any other promo text and draw boxes around features or facts.

It is especially important to do this for your first and last sentences!

Then ask yourself, ‘can I unpack these boxes? How can I turn the facts or features into benefits to my customer?


200 5-Star Reviews, and charging more than competition!

Two Contrasts yesterday…which one are you?

I had great sessions with a couple clients yesterday. Both have important lessons to share.

Client 1:

Let’s call him ‘John’. When I started supporting him two years ago he charged $270 per call out. Yesterday he said it’s up to $675. He’s gone from around $300K/yr to $1.3m and I’m supporting him to reach $12-15m/yr.

Is this about just getting more dollars for nothing? Absolutely not!

He’s had the state manager of Google come and visit him because he has over 200 five star reviews!

John is obsessed, and I literally mean obsessed, about customer service and delivering 110%.

Making the customer happy is repeatedly encouraged and enforced with his team on a daily basis. His team are measured on 5 star reviews they get.

What is even more interesting is that his competitors always assumed he was beating them on price and that was why he was getting 5star reviews. There has been feedback they are really getting annoyed and scratching their heads now they know it’s not price! LOL

Client 2:

This client is helping import a new product from China that sells for $15K-25K.

This is around 30-40% cheaper than the competition and they are excited about this and guess what?

The price difference is their main selling point. They are pushing how much cheaper it is. And getting excited about this fact.

I had to burst their bubble. I see this quite a bit. A startup gets the idea that they can bring in a product far cheaper than the current suppliers.

Where’s the bubble?

The new startup has very low overheads.

In this case no factory or real fulltime staff. No marketing budget. No warehousing costs. No warranty repairs yet.

The competitor on the other hand has figured out that to pay wages, pay overheads, stay in business through the slow months, etc etc…they need to charge that 30-40% more. Make sense?

The other issue I have with undercutting the market is that it lowers price expectations with customers. It ruins it for everyone and costs us jobs.

Hence we are seeing so many stores close in Australia and jobs lost. We think about ourselves only and want cheaper cheaper cheaper, but lose sight of the real costs of this to others including the environment.