Teachings of Christ We Can Apply to Business – Easter Special

In celebration of Easter and all it stands for, I thought I’d explore a few teachings of Christ and how we can think of Christ as a role model in business. We all can benefit from good role models in aspects of life such as parenting, sport, faith, compassion and business. In celebration of Easter and the resurrection of Christ…enjoy…


5:14-15 You are the light that gives light to the world. A city that is built on a hill cannot be hidden. And people don’t hide a light under a bowl.

In business: be proud of what you deliver! And most importantly, don’t hide it under a bowl! Make sure you are doing all you can to be seen. Those who are hesitant to promote themselves and let themselves be seen will not flourish in business.

5:25  If your enemy is taking you to court, become friends quickly, before you go to court. Otherwise your enemy might turn you over to the judge and the judge might give you to a guard to put you in jail.

In business: this applies to literally going to court over a dispute, but could also apply to any disgruntled customer. In today’s age of social media, it is ever more important to smooth ruffled feathers quickly before bad reviews appear. Bad reviews can be equivalent to being in jail with no ability to deliver your services/product. It is very hard to reverse bad reviews whether they be online or world of mouth.

5:33  You have heard that is was said to our people long ago, ‘Don’t break your promises, but keep the promises you make to the Lord’.

In business: deliver what you say you will deliver and when you say you will deliver it. Needless to say, don’t over promise and under deliver. Better to under promise and over deliver. Be true to your word when communicating with customers on all aspects of a transaction. Show up when you say you will. Deliver the quality you promise.

5:37  Say only yes if you mean yes, and no if you mean no. If you say more than yes or no, it is from the Evil One.

In business: when dealing with customers, staff, suppliers, business associates etc, mean what you say and say what you mean. Don’t bring any wishy-washyness into the conversation otherwise you risk being frustrated if someone doesn’t deliver what you want because you were not clear. Make sure your directions to staff are super clear. Make sure your expectations are super clear. Anything else and you are inviting trouble because you are leaving it up to the other person to interpret what you mean.

5:46  If you love only the people who love you, you will get no reward. Even the tax collectors do that.

In business: yes, we have favourite customers (raving fans) but don’t be blinkered and blindly focused only on those that love you. Don’t forget there are others that could become raving fans if given the attention they deserve. The scripture reminds us that loving raving fans is easy. To succeed in business we need to be able to nurture relationships and build trust with customers that may not show us much love to start with.

6:1  Be careful! When you do good things, don’t do them in front of people to be seen by them. If you do that you have no reward from your Father in heaven.

In business: be genuine and not a show boater. People see through this, especially in social media posts. Such actions can quickly destroy your reputation.

7:1-2  Don’t judge other people, or you will be judged. You will be judged in the same way that you judge others and the amount you give to others will be given to you.

In business: do not discredit the competition when talking to customers and be mindful of what you write in social media posts. We are living in a time where reviews are common place and it is easy to judge and comment on people and businesses. Careful how you judge your staff or your boss. What goes around comes around. ‘As you sow, so shall you reap’.

7:15-16  Be careful of false prophets. They come to you looking gentle like sheep, but they are really dangerous like wolves. You will know these people by what they do. Grapes don’t come from thornbushes and figs don’t from thorny weeds.

In business: be careful of who you hire! Talk is cheap and the secret to business success is to hire the right people.  Job candidates can say all the right things but it’s their actions that count so give them a short trial or real world challenge. Assess them on past actions and against your values. Be careful in agreements. People can say they agree or will do what you want. Find evidence of how they have behaved in the past. References and referrals are key.

Colossians 3:12-15

God has chosen you and made you his holy people. He loves you. So always do these things: Show mercy to others, be kind, humble, gentle, and patient. Get along with each other, and forgive each other. If someone does wrong to you, forgive that person because the Lord forgave you. Do all these things: but most important, love each other. Love is what holds you all together in perfect unity. Let the peace that Christ gives control your thinking, because you were all called together in one body to have peace. Always be thankful.

In business: I think it is self explanatory! Remember what is most important at the end of the day. Remember to approach and deal with situations as Christ would and allow this to control your thinking. And gratitude…one of the greatest gifts we can give ourselves, our customers and the world is a sense of gratitude.

Amen. Have a great and safe Easter Sunday!

Looking for Business Development training or coaching?

I have 7 BD packages covering exactly this and all can be successfully completed via skype and phone (day or after hours) so no personal meetings required or interruption to your work!

My BD modules cover – and bespoke training is easily done:

1. Developing a Business Development Mindset – to have it in your hand you must first have it in your head!

2. How to maximise revenue from existing relationships. There’s gold in that database!

3. Fastest way to find new customers and making sure they are the ones you really need.

4. How to grow the business in new markets – safely, efficiently.

5. Blues oceans, what and where are they – finding that uncontested market space.

6. How to spend less time IN the business and regain your personal time.

7. Improving effectiveness as a leader and creating an environment where results, innovation and passion flourishes.

Message me for more details or call me on: 0400 520 471. businessdevelopment, bdmtraining, businessdevelopmenttraining

Cross Promotion – Specsavers Do It Well!

Cross promotion and selling…Specsavers do it well!
Merry Xmas, I trust you had a good one and I did my annual Specsaver shopping to get a new pair of reading glasses. Their system always impresses me but this time, without even knowing it was going to happen, I was ushered into a little room for a hearing test prior to my eye test!!
How’s that for cross promotion!
It’s free and since I have industrial deafness in one ear due to my commercial diving days, I thought it time to have a test. The test is quick and they booked me in for an expert consult.
Eyes and ears…whoever thought they could be connected in a business?! 🙂
Is there a business you can partner with to cross promote each other’s business? Is it time to look into this and see what you can offer in 2020 to add value (and wow factor) to your customers?
For example, I include a complimentary SEO audit for all new clients that start with me. I also offer, via another trusted partner, financial health checks to confirm if the tax structure is the most suitable for the business – often a small business starts with the family accountant but as the business grows and obtains assets etc, this accountant is no longer suitable.
To succeed in business is a team effort. Everything in life is connected – from the cells in our bodies to our network of customers, social media and other businesses.
We can achieve more (for less) when we recognise this universal law and work with it.
Who might you partner with in 2020 to add value to your customers and increase your ‘wow’ factor?
As always, if you need help with this, simply get in touch: david@davidlennon.com.au | 0400 520 471

Tips on Writing Effective Emails

 Grab attention via the title – 80% of people will only read your title. Make sure you include a catchy title that makes them open the email. For example, it might be a question, controversial, provocative or combo of both. “Are you about to go bankrupt?”

 Spend half your time on the email content and half on the title. The title is that important. And the content should be aiming for a simple easy action you want them to take – don’t ask for marriage on the first date! 🙂

 Use bullets in your email to make it easy to see the key messages or benefits you are offering. In general you want to keep your email short and to the point. Time is precious, everyone is time poor these days.

 Structure your email message so it’s clearly showing how you will help your customer move away from pain and towards pleasure. Always cover both. Show how you will help them avoid pain. Show them how you will help them experience pleasure. When you make statements about benefits, see if you can back them up with stats or specific numbers to add credibility.

  Use a ‘ps’ at the bottom. Second highest read part of the email! Use it for a call to action, deadline reminder, special offer.

Use Your Vision and Values to Boost Business

1. Hire the right people

Assess existing staff and candidates you are interviewing by asking yourself this question, “Will this person help take my business to my vision?”

“Do they share the same values?”

You might be surprised at the answer.

I’ve seen business owners that are chronic bad hirers turn things around just by doing this.

You also attract better candidates when you include your vision and values in your job ads.

It can scare away the one’s that are not serious and motivate the one’s that resonate with them. And that is what you want.

2. Test your marketing collateral

Hold your marketing and your vision and values side by side and ask yourself if there is a match.

Are they in alignment?

Does your marketing take your business towards your vision?

Does it express your values?

3. Share it!

Don’t hide your Vision or Values.

Especially if you depend upon repeat business. We ‘buy’ people, not just products.

As a customer, we are looking for certainty and a match to our own values, therefore the more we know about the values and vision of a business, the more ‘certain’ we feel about doing business.