Ask who, not how

Ask who, not how

Are you stuck wondering how to do something in your business?
Or how to launch an environmental product, capture new sales, develop a prototype, create market awareness, develop a sound business plan for 2022?

There are easily a million different things in business that we are wondering how to do…but is that the best way to go about it?

Thanks to Dean Graziosi of Millionaire Success Habits, an effective alternative is to ask ‘WHO?’. Not ‘how’.

– Who can help you with the problem you are facing?
– Who can take you to the next level?
– Who can help get your business or product launched?

Very simple shift in thinking but very different results 🙂
.
.
#businesstips

Boost Sales! By Understanding the 6 Core Needs of Your Customers

Are you wondering what to say in your sales pitches or quotes to close more sales or increase the sale price?

  • Are you wondering what to write in your marketing material or website to increase sales?
  • Do you feel you have a good product or service but the sales are just not quite as good as you believe they can be, but you are not sure why?

I’d like to share a powerful concept that will help you and take the mystery out of what to say, write or offer. Click on the link to download my one pager tipsheet that I guarantee will open your eyes and make you a more successful salesperson, marketer, business owner.

Tipsheet – 6 Core needs of customers_v2

As always, if you need help understanding this info or exploring how exactly to apply it to your business, I’m here to help. Just shoot me an email (david@davidlennon.com.au) or give me a call (0400 520 471). I can quickly identify which core needs are missing, which should be satisfied as a priority and strategies on how to.

 

MYTH BUSTING MONDAY: FIRST THING TO DO IF YOU NEED MORE SALES IS RAMP UP YOUR MARKETING

No. At least not until you have confirmed what product/services are profitable.

I see clients (and I’ve done it too) that spend time and money on more marketing, increase sales, yet see little extra profit. The reason is they are pushing an unprofitable product/service that also ties up resources that could be better spent.

The first thing to do before ramping up your marketing is to confirm your profit margins (i.e. exactly how much it really costs you to provide the product/service) and confirm which products/services you should really be promoting to achieve your desired profit.

Make sure you know your profit margins BEFORE ramping up your marketing.
#businesstips #marketing

MYTH BUSTING MONDAY – BUSINESS PLANS ARE ALWAYS LONG, COMPLICATED, TIME CONSUMING AND OF LITTLE USE

Introducing my CLEAR ‘Business Plan’. Great for planning the next 6-12 months. Far better to have a plan than no plan at all!

Get clear on:

C – ideal customers you are looking for. Your ‘A’ and ‘B’s, not your ‘C’s. Who are they exactly? Communicate this to the team.

L – looking for? What are your ideal customers looking for in terms of price, features, benefits, packaging, delivery, payment options etc etc? Use these in your marketing, website, emails, brochures, cold calls etc.

E – earnings you want. Both revenue and profit. Break down into monthly targets.

A – actions required to achieve the above?

R – roles and responsibilities for the actions? Who’s going to do them and by when?

That’s it! Get clear on these and you have a very useful ‘business plan’.

Message me if you need help or more details.