No. At least not until you have confirmed what product/services are profitable.

I see clients (and I’ve done it too) that spend time and money on more marketing, increase sales, yet see little extra profit. The reason is they are pushing an unprofitable product/service that also ties up resources that could be better spent.

The first thing to do before ramping up your marketing is to confirm your profit margins (i.e. exactly how much it really costs you to provide the product/service) and confirm which products/services you should really be promoting to achieve your desired profit.

Make sure you know your profit margins BEFORE ramping up your marketing.
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