Get clear on:
C – ideal customers you are looking for. Your ‘A’ and ‘B’s, not your ‘C’s. Who are they exactly? Communicate this to the team.
L – looking for? What are your ideal customers looking for in terms of price, features, benefits, packaging, delivery, payment options etc etc? Use these in your marketing, website, emails, brochures, cold calls etc.
E – earnings you want. Both revenue and profit. Break down into monthly targets.
A – actions required to achieve the above?
R – roles and responsibilities for the actions? Who’s going to do them and by when?
That’s it! Get clear on these and you have a very useful ‘business plan’.
Message me if you need help or more details.