Tag: sales strategies

Don’t Ask for a Meeting or Reply!

SITUATION: YOU ARE NOT GETTING REPLIES TO EMAILS OR REQUESTS FOR MEETINGS.

This can be due to several reasons, but here is one that you may not have thought of or considered.
A client today had a lightbulb moment regarding their issue of prospects not returning their calls or replying to emails.

It highlighted how easy it is to be more in OUR world instead of being more in THEIRS. And as a result we get ignored.

My client was telling me:

“I’ve asked them many times to meet so we can explain our service, I’ve even invited them to come to one of our sites and see our work firsthand! And I’ve given them names of clients they can call to confirm we are good.”

I translated this for him so he could understand what the prospect may be hearing:

“So you want me to interrupt my day and give you time I don’t have in my overloaded schedule, to help you, a stranger, make money?”

The penny dropped. Yes he’s got a good service but everyone is busy. And he was approaching his business development from the perspective of himself. So every email or phone message was asking the prospect to agree to an action and add yet another task to their already overflowing to-do list. Even replying to an email is an extra task they don’t need.

The solution was to brainstorm a range of ways he can remind them he exists and how he can ‘give’  value before asking for something from them.

businessdevelopmenttips, prospecting, businesstips, salestips, businessdevelopment

 

VIDEO – Get More Sales Quickly! Cheaply!

In this short video I show you an often overlooked gold mine in businesses...past and present customers! Perhaps overlooked because they are so obvious but I provide you with a number of simple and quick strategies that I guarantee will generate some new sales for you. Before you spend money and time on a new marketing strategy, please make sure you are tapping into the gold you already have!

Read more