Don't just say to a prospect that you 'love doing xyz'. They are not driven to fund your passion. They want benefits for them. So follow up by saying you love it because of the great results you get or how that love translates into better value.
Second tip is the difference between what successful businesses say and the not so successful. The successful ones will often talk in terms of achievements. What they have 'done'. Rather than what they do. So back up what you do with a quick story about what you have done for a customer.
