Tag: David Lennon business tips

QUICKEST AND CHEAPEST SALES BOOST

Just finished a session with a wonderful client who is a high-end car mechanic. He generated two weeks of extra work by a few phone calls to old clients.

Mining your database of past customers (and even their friends, family, clubs, networks) IS THE FIRST MARKETING STRATEGY YOU SHOULD EVER DO!

Your list of past customers is like ‘gold in your hand’. It’s a goldmine!

If you need more sales fast.

I’ve rarely seen it fail. It generates immediate results because the customer has already passed that invisible barrier of trust and uncertainty about whether they will get value.

BTW – I should mention the next most important thing you should do before ramping up your marketing spend is work out what you should be selling. What are the profitable products/services? And which ones will take you to your vision?
No point spending marketing dollars and time in order to sell more stuff that will make you less, or steer you away from your vision.

UNFOCUSED? THIS CAN HELP

 

Core Improve Innovate
Focus on getting core right before improving or innovating.

This might help and maybe something to think about over the weekend.

 

It’s the CORE, IMPROVE, INNOVATE model by Sharon Pearson.

In a nutshell…only focus on core business activities and getting them right before you focus on improving your core. Only spend time and money innovating when core and improvements are done.

Core activities is your day to day stuff that makes money, brings business in, processes orders, keeps customers happy, sends out invoices, keeps staff happy etc.

My tendency, because I love innovation, was to get distracted with improvements and innovation and I dropped the ball on ‘core’.

This is like building a house on wet soggy, soft soil that isn’t compacted or even right for the job!

As a result my innovation might work but would fall over because core business was up to scratch.

So…if you are switching between ‘this and that’ in your business and not sure what you should focus on…perhaps you are doing what I used to do and are distracted by innovation or improvements?

This weekend, have a think about your core activities. What kind of shape are they in?