Cross promotion and selling…Specsavers do it well!
Merry Xmas, I trust you had a good one and I did my annual Specsaver shopping to get a new pair of reading glasses. Their system always impresses me but this time, without even knowing it was going to happen, I was ushered into a little room for a hearing test prior to my eye test!!
How’s that for cross promotion!
It’s free and since I have industrial deafness in one ear due to my commercial diving days, I thought it time to have a test. The test is quick and they booked me in for an expert consult.
Eyes and ears…whoever thought they could be connected in a business?! 🙂
Is there a business you can partner with to cross promote each other’s business? Is it time to look into this and see what you can offer in 2020 to add value (and wow factor) to your customers?
For example, I include a complimentary SEO audit for all new clients that start with me. I also offer, via another trusted partner, financial health checks to confirm if the tax structure is the most suitable for the business – often a small business starts with the family accountant but as the business grows and obtains assets etc, this accountant is no longer suitable.
To succeed in business is a team effort. Everything in life is connected – from the cells in our bodies to our network of customers, social media and other businesses.
We can achieve more (for less) when we recognise this universal law and work with it.
Who might you partner with in 2020 to add value to your customers and increase your ‘wow’ factor?
As always, if you need help with this, simply get in touch: firstname.lastname@example.org | 0400 520 471