SITUATION: you are seeing nothing but competition out there and feeling your industry is so saturated it is the major block to your success.
Firstly…I would like to say, ‘yes, your industry and location may well be saturated and competitive’.
BUT…I’d like to share a brain hack to help you in this situation and point out a MASSIVE danger in believing competition is high
Our brains receive millions of bits of info every minute and to survive and not overload, they are designed to filter out information that is considered unimportant. Think of your computer…if you open heaps of programs and have lots running in the background it starts bogging down. Our brains are the same. Our brains focus on what they believe is ‘important’.
Why is this important to this business situation? This is the awesome brain hack! If we have the belief our industry is saturated…our BRAINS WILL FILTER OUT and DELIVER TO US INFORMATION THAT SUPPORTS THAT BELIEF!
You have told your brain what is ‘important’. It then discards info that doesn’t match what you believe is important.
This is why when you buy a certain car, get a certain dog, start a certain hobby etc you suddenly notice them everywhere.
Your brain will notice all the inputs it receives that back up your belief that the market is saturated/competitive, and as a result, you don’t see the opportunities!
BRAIN HACK: If you switch your thinking and tell yourself that there is loads of opportunity in the saturated market and an absolute gold mine to be tapped into, your brain will start to deliver information that supports this.
I see competitive markets as opportunity because I know everyone is pretty much doing the same as everyone else in terms of service and product. And this means there is opportunity to do something different and better and stand out amongst the majority.
The brain hack that will help you see opportunity, is to simply start thinking it. And it doesn’t take long. Our brains are amazing computers that work extremely fast. Just try it for 30 mins and notice the difference in your thinking and the ideas that come.
As always, here if you’d like help or want to discuss in further detail or run a brainstorming session in your business. 🙂