Customers have six core needs and three very important ones that are top of mind for the customer are certainty, significance and connection.
How can you increase certainty that you are the right provider for them? How can you increase certainty you will deliver exactly what they need.
This is why testimonials work so well – they have a high degree of certainty. Significance – we all want to feel special, ever since we are a kid.
How can you help your customers feel significant? Connection – social media satisfies connection and significance in a big way – how can you connect more with your customers?
How can you help them feel connected to you? Share your values, personal stories etc that help them connect to you.
