Just spend 2 hrs with your team on this and you will be a 100% better position…and it’s done and you can get back to everything else.
And of course if it would help force you to set aside some time to do this, I’m available to facilitate a session with you and your team. This way it gets done and you get my fresh perspective and experience, and I’ll ask the questions that will make sure you uncover some gold next year.
Planned, designed and ordered your Xmas marketing materials or ads?
Remember it takes time to confirm the copy, layout, get it printed and delivered.
Brainstormed Xmas specials or packages you can offer? Rather than discount the first item, create offers that encourage customers to buy more – 2nd item at $X or include complimentary items as a bundled package. Don’t forget gift cards! Think outside the square. Ask your staff and customers for ideas.
Planned end of year (or new year) customer reviews to find out how well you are doing, what you can do better or what they would like you to offer?
This is gold. And don’t forget to ask how much work they have for you in the new year. This can be done via online surveys, phone calls, face to face lunch or coffee chats. If you get some negative feedback, accept it, don’t start arguing and defending yourself.
Planned staff interviews to check-in and see how they are travelling, are they moving towards their goals, what they would like to be doing next year, and what improvements they suggest for the business?
Planned cards and hampers for clients? It’s a time to just give. Don’t include any sales speak or offers in your gift…otherwise it’s not a gift!
Planned cards and hampers, bonuses etc for staff?
Put sufficient money aside to cover a slow down in Jan? This can make your Xmas hols a lot more enjoyable if you aren’t stressing about bills. Start putting money away now if you need to.
Scheduled a business review during the quiet time to reflect on the past year and goals and what to do better this new year? When it comes to goals, make sure they are aligned with your values and vision.
Scheduled a review of profit margins and material costs and if you can get better pricing from suppliers?
And it’s not just pricing…you can ask for better terms, or one of my clients asked for new carpet in one of his offices and got it. So think outside the square.
Back to basics…sometimes it’s good to remember the fundamental truths…and reflect on whether we need to modify our behaviour.
5 Principles for Success
1. Know what outcome you want
2. Take action
3. Have the ability to notice what’s working and not working
4. Have the behavioural flexibility to make changes as required
5. Operate from a physiological and psychological state of excellence.
I define wealth as my ability to pay my bills and live my desired lifestyle without consuming all of my time and energy.
Whereas CASH FLOW is something I need to be actively involved in generating. Increased cash flow demands increased effort and time from me.
This is how we can get trapped on the hamster wheel of business. We depend upon cash flow too much.
Yes cash flow is king. But if you are feeling over worked and on the hamster wheel, look for ways you can start creating more income without more of your time.
A simple example for consulting industry people is recording your presentation you deliver somewhere, and then selling it online. You did the event once, but you generate more income from it without needing you to do it again.
Another example – a recent client generates inspection reports. They were sold once. He realised he could sell them again to others. He setup a system to do so and this is working well and creating more income without more effort from him.
My question for you…is there a way you can do the same? Even if a small step? How can you generate more income without more of your time?