ADWORDS FOR DUMMIES
I am definitely NOT an adwords expert! smile emoticon But google adwords can be very effective and useful.
I thought I’d share some simple tips I’m picking up along the way. I had the good fortune while on retreat in Bali to meet a London based adwords consultant that has worked 10yrs for Google and knows how they think and keeps up with the latest strategies via her mates still at Google.
I’m sure you’re aware of them but how many should you have?? I thought I was doing pretty good with my list of around 40. Apparently you need HEAPS!
You need 100’s if not a 1,000 or more. So don’t hold back or stop adding negative keywords!!
In contrast, you should only have around 5 really accurate positive keywords that hit the mark and deliver your target customer.