Danger, don’t enter!

Is your shop window scaring your customers away?

I have a theory that we are instinctively wired to hesitate on entering places with no sign of life, no movement. If nothing is moving, subconsciously this means its dead. Or staying still in order to ambush us.

We are drawn to movement, it signifies life, action, things happening.

How’s your shop window look?

I can’t believe how many windows present the equivalent of a ‘scary cave’. And these shops are usually quiet. Go to an expo and notice how the stands with things flashing, waving, or displays moving or bubbling are always the ones with people at them.

Just thought I’d mention this in case your window could do with some attention.

 

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