Do you feel something isn’t working in your business or the business isn’t achieving the potential you know it has, but are not sure what to focus on first? Would you like to get things sorted before Xmas holidays so you can enjoy your break?
ALERT! If your business is really in trouble, sales have drastically dropped and you are finding it hard to pay the bills (been there, done that, know what it feels like!), download my
They might just give you enough ideas to get you through this current crisis. Then give me a call and we can workout a good plan to make sure you don’t get into trouble again.
Simply complete the form below or give me a call (0400 520 471) to discuss what you need, questions you have about my service, or to book a 15-20 minute laser session on a pressing business issue or question.
Obligation free and no charge. I guarantee you will come away with helpful answers.
*Your privacy is respected and your details will not be shared and you will not be bombarded with hundreds of sales emails from me! 🙂
In one hour with David, I learn’t more useful business wisdom than I’ve gained in 15 years of business.
Property Management Company
Four one-hour sessions with David and we have had the best BAS quarter in ten years and repeated it again the next and with our new strategies we expect this to only continue to grow.
“We will finish 2014/15 up 65% from last year and 25% above forecast.” Director Scott Howell of D-Flector Stoneguards reporting results after 6hrs of coaching
You May Relate to Some of These Business Situations…
Example 1: Business is 2 years old and the owner is feeling it is a failure because they expected it to be generating a really good income by now. But all it is doing is consuming evenings and weekends and no sign of improving.
Overnight success, despite what you see in the media is NOT the norm.
It takes on average 3 years. There is an uncanny phenomenon, no matter what the business or industry…at the 3 year mark, things really start picking up. This is because you have enough past customers out there talking about you, you have a big enough client base to keep you going and you have worked out your marketing strategy.
So if you’ve been in business less than 3 years and things are slower than you like…welcome to the real world! This is the NORM! Don’t feel bad.
I was an overnight success in the media. I had an unknown business ticking along at maybe $20K/yr if lucky and in one year we won contracts worth $900K. Boom! BUT…people didn’t realise I had been doing it hard for 10 years to get in a position to win those contracts!
The trick is to do everything you can to have the right systems, product and marketing in place to prevent you taking 5 years or going broke before you achieve the income you need.
This is where I can save you years of wasted effort and money, by giving you the proven strategies and support you need.
Example 2. The business is going quite well but the owner feels it can do much better. The issue is what to work on first in the business to get the best return on investment?
I find business owners usually know where the gaps are or where the wheels have fallen off, however it takes experience to know what to focus on first and how.
Based on my experience of troubleshooting my own businesses and 100’s of others, plus a few diagnostic tools I’ve developed, I can very quickly identify the most pressing issues to sort out.
If I were to say what the top 2 issues are in businesses I help I would say PROFIT and PROMOTION. But they are certainly not the limit! See my list of topics below.
A common cause of insufficient profit is incorrect pricing. The result is a business owner that is increasing sales but still failing to see enough money in the hand at the end of the month. I’ve noticed that this is fundamentally due to insufficient or accurate knowledge of what their product/service really costs to deliver. Therefore the sale price is too low.
I can show you how to confirm your true costs, help you workout what you should (and can) charge, and how to rollout new changes with respect for your existing customers. Sometimes we need to target a different customer to get the profit we need and I can show you how. Either way it is crucial to get your pricing right BEFORE you ramp up your marketing!
MINDSET – It is important to mention that there can be psychological issues around charging higher prices or being paid. We all have opinions and programs around wealth and money and we all have mental ceilings on how much we believe we can earn. If you have any doubts around what you deserve and what you should be paid, then I have to say you need to address these first! Otherwise no matter what you do, no matter how good your marketing, you will NOT see the results you want.
I have extensive personal experience and training in breaking unresourceful mindsets around money. Can help you with this very easily.
Example 3. The business is confused and in a state of analysis paralysis on what type of marketing to do, what will work best, and how to do it.
Everything you do in business is marketing. I conduct audits of your website (including SEO performance), marketing materials, phone scripts, emails, quotes, guarantees, sales process…every touch point with your customer. And provide you with grades for each, good points and bad points, and what urgently needs fixing.
I also work with you, if required, on your marketing strategy and branding. Or phone and email scripts and sales training for your team – including Business Development training and mentoring. But only after we have confirmed your pricing! See Example 2 above. 🙂
Confusion around marketing is common. Yet there are some very effective fundamentals you just have to tweak and do well and consistently in order to see good growth.