‘That was like a shot of O2!’
This was a comment from one of my clients last week after our one hour session. He was motivated and pumped about his business again and felt like he’d had a shot of O2.
So often we focus on the financial rewards or reducing long hours and stress…but passion, excitement, motivation, enthusiasm and love for the work is equally important. And something I definitely can bring back to your life and business.
How did this particular client get a shot of O2? He was in a common situation of not knowing how to attract more work.
Finding and winning work is my specialty.
In our one-hour session we did two key things that gave him his O2 shot:
1. Build a quick table of existing customer categories ranked by dollars they spend, ease of dealing with them (A, B, C types, A are awesome, B are bread and butter, C are complainers and challenging), how he won them in the first place, and growth potential.
2. He was then able to look at this table and confirm which type of customer he wants more of. Great – all I need is to know is what type of customer you want and I’ll tell you have to get more of them. And that is what I did. I gave him a clear plan on how to win more of his target customer.
He came into the session starved of oxygen due to confusion about how to get more business. And I totally understand and appreciate this. When we do laps in our heads we burn ‘oxygen’ and it’s draining. We all need external input, help, advice in business, ie oxygen shots. I have my coaches and mentors.
If you are feeling you need a shot of oxygen – I’m here, at your service. Bottles of O2 in abundant supply!
