Business Development for Professionals


This training and mentoring is designed specifically for anyone new to business development or those looking to take their results up a few notches. 

Specifically designed to bypass the maze of options and confusion and give you the most effective strategies to achieve the unrealised potential – in yourself and in the business.


Designed for professionals moving up in their career and required to win work, or take on a BD role and are not getting adequate training or mentoring from within the company. Results don’t take long either. It is common to see improvements in your first week.

Perfect for business owners that want to understand the business development process and gain the skills.

Format: training and mentoring is conducted via a combination of face to face sessions, workshops, homework, and phone/skype. No lock-in contracts. Sessions can be one to one or groups depending upon the module.

I fully appreciate everyone is time poor. Therefore the modules are designed to give you maximum useful information and skills in the shortest possible timeframe.

Business Development Modules

  Download: Business Development Modules for Professionals_DLennon

MINDSET for Successful Business Development

Success is 90% mindset, 10% action. Our biggest enemy in sales is ourselves. Decisions determine our success, not circumstances.

  • Appreciating how we all make decisions, the 6 core needs that drive us and how mindset creates our physical reality
  • Business Development psychometric profile and unpack – gain new insights into what is limiting you, what to improve, and how to capitalise on your strengths
  • Peak state, confidence, hunter mindset, solution focused
  • Handling cold call rejection, procrastination, time management
  • Core Beliefs required to excel in sales
  • Spotting the gold and diamonds! Where to look, how to identify them


TIME REQUIRED: Minimum of 3 x 1 hour sessions by phone or skype. More sessions can be provided as required.



Getting More from What You Got

Most businesses are not gaining all they can from existing activities and customers. This package finds more profit from what you are already doing and have. In my opinion this is a key value a good BDM provides to any business and is definitely a major reason I would hire one.

  • Audit of business to identify where the brakes are on sales and repeat business (note: I will provide my recommendations on priorities and opportunities. This will allow you to fine tune the exact tasks you need to do as part of this package.
  • CLEAR goal setting, and confirmation of vision
  • Tune-up of current marketing and customer touch-points
  • Increasing profits from existing sales
  • Improving conversion of existing leads, quotes, tenders
  • Mining your goldmine of existing and past customers

TIME REQUIRED: Allow at least two weeks.



NEW Customers – Filling the Funnel

If you are confident you have maximised profits from existing operations, the next step is identifying and winning new customers.

  • How to identify who your ‘new’ customer(s) should be – not always who you think it is!
  • Getting the mix of customers right
  • Determining the most effective marketing strategies that suit your budget, resources, timeframe and target customer (ie new customer)
  • Which numbers to track and report on
  • Sales training

TIME REQUIRED: varies depending exact requirements of your business



NEW Markets

Finding new markets is an excellent way to overcome saturated markets where you are competing on price. It can also be a more efficient way to grow, but there are tricks to doing it successfully.

  • How to identify and qualify new markets before spending money on them
  • Pros and Cons of entering new markets – go in with your eyes open!
  • How to safely and efficiently test and enter new markets, how to identify when to pull out
  • Planning and budgeting your market entry
  • Motivating the team, confirming the vision, roles, benchmarks and KPIs.
  • How to track the right numbers and actions

TIME REQUIRED: varies depending exact requirements of your business




  • Psychometric profiling and unpack to accurately capitalise on your strengths and manage your weaknesses.
  • Confirming what you really want – career, financial, personal.
  • Eliminating unresourceful thinking holding you back.
  • Plotting your course and keeping you on it!
  • Creating a business that excels without you there.
  • How to effectively get staff on board with change.
  • How to boost team morale and get them passionate about the vision.
  • How to hire well and get the right people in the right position.
  • Communication, confidence, presentation.

TIME REQUIRED: varies depending exact requirements of your business




  • Audit of existing Business Development to identify strengths and stretches.
  • Mindset for successful Business Development
  • How to increase conversions and wins of tenders or quotes.
  • How to increase sales from existing and past customers.
  • How to identify, analyse and win new markets or territories.
  • How to effectively build relationships, collaborations.
  • How to expand interstate and overseas with minimal risk and cost.
  • How to develop new products or services with minimal failure rate.
  • How to develop effective marketing strategies and manage them.
  • How to create sustainable growth.
  • Finding ‘blue oceans’, no more competition on price. Innovation that makes your competitors obsolete.

TIME REQUIRED: varies depending exact requirements of your business




Creating an environment where people and the business flourish.

  • Meta Dynamics in Leadership
  • Mastering the four levels of ESIP for building success
  • Implementing ESIP
  • How to create change and bring people with you
  • Creating an environment where innovation and passion flourishes
  • Attracting and retaining the right people
  • Creating a business that runs without the boss

TIME REQUIRED: varies depending exact requirements of your business