“If not now…when?”

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  Hi, thanks for stopping by.

I specialise in helping professionals and business owners achieve their business and financial goals and get more time. 


I’ve had 8 start-ups (still have 2) and a number of successful business and product development roles here and overseas, successfully growing and winning contracts from a few thousand to several million dollars. I’ve been mentoring business for over six years and have never failed to get excellent results.

If you are reading this then I’m guessing you recognise there is a ‘better’ way to do business?

As in your profession, you know how to do things quicker and easier than someone just starting out. My role is save you time and quickly give you the development strategies that are most suited to your particular challenge, goal or phase of your business. Rather than you hunt through heaps of courses and books and possibly waste years going in the wrong direction.

 After 25 years in business,I’ve learnt a lot, studied a lot (still studying) and made a lot of mistakes…but I’ve enjoyed a lot of great wins. My greatest enjoyment now is seeing other business owners enjoy great wins because it means I’m helping create jobs, improve people’s personal lives and deliver better products and services to the world.  

Need help with a tender, business plan, audit or other specific task?

 Click here for Custom Packages

Need clarity and ongoing business development support on a monthly basis?

Click here for Monthly Packages

Something is not working, but what to fix first? And how?

Click here for Troubleshooting Package

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Trying to pick a coach? I invite you for an obligation free session on a pressing business issue. Gain clarity and strategies. Slots fill quickly – so best to book now.

Not Sure if You Need a Coach? Or if a Coach Will Work?

If you answer ‘yes’ to any of the following, it is worth us having a chat:

Are you required to win work but not sure on the best strategy or suffering from confidence issues, inconsistent motivation or inconsistent action?

Are you a business owner that is feeling the business is ruling your life, you are working way too hard for too little?

Do you own or run a business that has huge potential but you realise you need a fresh approach, need new business development strategies to take it to the next level?

  Are you feeling held back or stressed out by your team, need to hire better, need to somehow get the team working more effectively?


Feel like a chat?   Is today the day?

And don’t worry, it’s not going to a pushy sales call convincing you into anything! I hate those as much as you do. It’s a shocking strategy and definitely not one that I teach!

0400 520 471

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I Know You are Looking for Results

I’m extremely successful at getting results because I cover the two fundamental business development dimensions: (1) WHAT you need to do…and (2) WHY you are not doing it.


‘What’ you need to do.

I’ll coach and mentor you (or your team) on the most effective business development strategies for your business – tailored to your current situation, your targets and resources you have available. 

Strategies I share are a combination of the most effective strategies used by the most successful organisations and what I’ve learnt and developed over the past 25 years launching 8 startups and growing them from scratch to international contracts, and success as a Business Development Manager for four companies in manufacturing, engineering, software and laboratory services.


I’ll help you take effective and consistent action.

Knowing ‘what’ you should do is useless if you (or your team) don’t take action, and to excel in business there must be consistent action. Too many people do a little bit and stop. My role is to make it easier for you to stay focused and motivated and taking consistent action. From experience I know I can triple your results just by keeping you on track.

Money Back guarantee for Business Development coaching

Note: our minds can be our toughest competitor! 

We all have a range of beliefs and strategies we run and some can slow us down or even prevent us from doing what we need to do.

If this is you, then I’ll help identify and address your unresourceful strategies.

This can be one of the best feelings – seeing goals achieved, no more stressing or critical self talk.

It wasn’t until I learnt the role of our minds in success and how to overcome unresourceful thought patterns and strategies that I really started kicking goals.

Business Development strategies are only 20% of the story (I’m sure you’ve read many!)…our minds account for 80% of our success.


The ‘How’Money Back guarantee for Business Development coaching

I work one-on-one or with groups. I also do lunch-and-learn sessions and longer presentations or workshops.

Just like in sport and starting a coaching/training program, there is an assessment and then a tailored program prepared. You may need just a couple hours, one month, three months or longer.  The focus is always on what will get you the results you need the quickest. You will not be sold long winded programs that just put cash in my pocket.

I appreciate you may be wanting proof. You are more than welcome to talk to my past and existing clients.

I don’t work with everyone and I’ll only work with you if I’m 100% confident I can help you achieve your goal.


Get started with my:

20 Essential Business Development Tricks_DLennon2016

Ebook cover - 20 Business Development Tricks


Why Choose Me?

At the end of the day you are looking for results, right? And about a third of my clients have tried a coach and it hasn’t been successful. So why choose me?



Now this isn’t because I’m just super amazing. It is because I only work with clients I am confident I can help in a significant way. Some coaches probably take on clients they Money Back guarantee for Business Development coachingshouldn’t have. I have a money back guarantee if I can’t help and before we even get this far, we would have had a session together free of charge in order to confirm I will take you on as a client.

I’m sure you can relate to what I mean from your own profession. You are good at what you do and you know very quickly if you can help a customer. And I suspect you know when you can’t. It is the same with my business development coaching and mentoring. There are business situations that I have personally conquered in my own businesses and in my client’s businesses that I can solve with my eyes closed – so to speak! And there are some such as asset protection, tax structures, exit strategies, Social Media campaigns, and SEO that I have an awareness of but would recommend you talk to one of my colleagues.

Many business issues can be solved in an hour consultation. Others may require a few hours or progressive actions and support over a few weeks or months.

Either way, I promise you, you will get excellent results…or your money back.



By engaging my services you are also tapping into my network of experts, potential clients, potential suppliers and solution providers. To reap the financial and personal rewards of your business (or career) you need a good team.

I have a trusted network of accountants, CFOs, Insurance brokers, Business loans, Virtual assistants, Book keepers, HR consultants, Marketing consultants, SEO consultants, Website builders, Financial Planners, Gap finance, Commercial lawyers, Photographers, Videographers, Social Media consultants, Adword consultants, Mortgage brokers, Stress management consultant, Personal fitness trainer etc etc.



Experience does count, as I’m sure it does in your profession and you know how you can solve a customer’s issue or need better than a less experienced person. There is a very good chance I have personally got myself or a client out of a similar situation. I know how you are feeling and the excitement, the challenges and hurdles you are facing, therefore my coaching and mentoring is not shallow text book stuff.

My experience in business started in 7th grade when I sold skate board parts and looked after pets during the summer holidays. I had a couple business ventures in uni (mainly just for beer money and flexible schedule!) and since then have had eight startups, expanding the last few interstate and then overseas to the Middle East.

My first startups were really just about creating a job for myself I liked. And I didn’t have a mentor and I was the classic ‘young and dumb’ and thought I knew how to do everything. I failed. So I continued to study everything I could about business and personal development, and my last startups have been partnerships and more about leveraging innovative products and a team. I’m a big believer now in designing a business that allows the owner to step away and take holidays or have time with family but still provide the financial rewards.

To expand my business development experience I took on Business Development Manager roles in four national companies (not at the same time!) which included a manufacturer Gale Pacific, enterprise software Consultation Manager, environmental laboratory Amdel, and environmental consulting KBR. I successfully turned around stagnant sales, won back major accounts, identified new opportunities, improved customer service and deliveries so complaints dropped, and doubled the win ratio of proposals.

Just over six years ago I was asked to be a small business mentor for Glen Eira City Council. Excellent free program for local businesses. I jumped at the chance because I knew personally how painful and costly it can be not knowing what to do – and I love giving back. I still mentor through Glen Eira, love it, and found it so rewarding and my strategies so effective that I decided two years ago to mentor on a professional basis.

My personal experience and the experience I’ve gained through my clients means I have a detailed understanding of the ‘ins and outs’ of startups, family businesses, manufacturing, trades, consultancies, service industry, product innovation, corporate, government and doing business in the Middle East.

And it is not just about business experience. There is the psychology of business and success that is crucial for success. I have studied, and still study, NLP, Meta Dynamics, Disruptive Leadership, DISC, and the latest strategies for excelling at sales and leadership.



My natural personality style is open and friendly so I quickly gain the trust of your team and I can relate to the needs of all levels of employment. I am supportive but firm and can keep you or your team accountable for actions and deadlines. I don’t believe in the stick approach and prefer the carrot and this is something I can mentor you on if you would like.

It is important we can work together. We’ve all had sport coaches or teachers in our lives that we loved or hated. My usual process is to first have a complimentary session together so we can both be confident the relationship will work.



My approach is tailored to your business, you, your goals, resources and time you have available. I’m not the kind of coach that makes you follow a predetermined schedule of seminars or workshops, or follow one sales strategy, or spend time on topics not relevant.

I have a diverse toolbox of custom strategies, templates, audits, processes, seminars and exercises that I draw upon and tailor to your specific needs when you need them.

It’s like an elite sports coaching program to get you ready for the Olympics in four years (ie sell your business and cash in, or take that extended holiday or buy that dream house!).

You get a regularly updated and tailored training program (plus support services) that matches exactly where you are at. You get a program focused solely on you.


Want to chat about your goals and whether I can help?

Contact me Here   




I have a range of modules, packages and pricing options to suit your budget and needs.

  Simply get in touch via this link and we can discuss what you need  



In one hour with David, I learnt more useful business wisdom than I’ve gained in 15 years of business.

Property Management Company


Four one-hour sessions with David and we have had the best BAS quarter in ten years and repeated it again the next and with our new strategies we expect this to only continue to grow.

Physio Therapist Centre


We implemented one strategy David gave us in our one-hour session and it created an extra $10K-12K per month in sales.

Corporate Signage Company


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0400 520 471


“Working with David has been a welcome and fresh injection for my business. Even after the initial session I saw immediate results reflected within my energy levels, motivation, direction and business drive. David drills into the core of your business and its future potential, easily identifying its expansion points. Just knowing David is there for support helps keep me on track in terms of my goals and follow through.

I highly recommend David’s coaching  services for both new and existing business owners”.

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“To have something you’ve never had…you have to do something you’ve never done”

“Decisions, not circumstances shape your destiny”